HICKS ANALYTICS

Executive Overview

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PERFORMANCE TREND

Revenue and gross profit

Revenue Gross profit

REVENUE MIX

By service line

$1.28MTotal revenue

MEMBERSHIPS

Maintenance plan growth

842active members

↑ 14.2% year over year

OPERATIONS

Calls completed on time

94.6%of scheduled calls

Target: 95%

CUSTOMER EXPERIENCE

Callback rate

2.8%within 30 days

↓ 0.7 pts vs. last year

SERVICE LINE PERFORMANCE

Revenue and gross margin

CAPACITY

Demand by weekday

SERVICE DETAIL

Profitability by service line

Service lineJobsRevenueAvg. ticketGross marginTrend

TEAM SCORECARD

Technician performance

Sorted by revenue per call
TechnicianCallsRevenue / callConversionCallback rateUtilization

PRODUCTIVITY

Revenue per technician hour

ACTIONABLE INSIGHT

Where should management focus?

01

Replicate top-performer behaviorsChris and Maya convert more calls while maintaining low callback rates.

02

Protect peak-hour capacityTuesday through Thursday demand is running above 90% of available technician hours.

03

Coach before adding headcountA five-point improvement in the bottom cohort could add roughly $74K in annual revenue.

SALES FUNNEL

Estimate conversion

OPPORTUNITY

Open estimate value

$286Kacross 74 open estimates

Replacement systems$184K

Indoor air quality$52K

Memberships$28K

Other upgrades$22K

ESTIMATE PIPELINE

Recent opportunities

OpportunityTechnicianValueAgeProbabilityStatus